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What are the best business strategies for Preferred Health in Wall
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Acknowledge
We would like to give a shout-out to the Preferred Care at Wall Subacute Unit Manager, Mrs. Taryn Mcnamara. Mrs. Mcnamara was benevolent enough to have the group interview her in order for us to have the information that we needed. We would have not been able to complete this project without her.
Conclusion
Our group learned a lot about MIS over the past semester, this
project helped us take what we have learned to see how a company effectively
uses it. The company we picked was Preferred Care at Wall which is a
nursing and rehabilitation center located in Wall, New Jersey. As mentioned on
their website “Preferred Care offers a comprehensive continuum of clinical
services with one overarching purpose – to help you regain your mobility and
get you back to your regular schedule.”
Our group examined many different areas of this company relating
to MIS. We looked at their business strategy, did an analysis, and gave
some recommendations to better the company. In the business strategy, we
looked at the five-forces model, their competitive strategy, and their value
chain primary activities. In the analysis section, we looked at the company’s
structure process, the dynamic process, the information system they use along
with the components of the information systems. Then under
recommendations, we discuss the problems that we noticed along with the
recommendations for the problems. Some of the problems included the fact that
not many users interact on social media, it is inefficient and lacks access to
the limited number of computers with PCC, or when entering inventory
information into PCC there is a possibility of inputting duplicate medications.
Some solutions or recommendations included, sign-ups For Tours on the Website,
a more Interactive Website, implementation of vendor-supported operating systems
and browsers to protect from online threats, and purchasing mobile devices such
as tablets to be able to use PCC in many different locations.
Here are some of the key takeaways from our project.
· The demand for rehabilitation centers and
nursing homes has been increasing as the Baby Boomer Era is now retiring.
· From a potential customer’s point of view,
ease of services and getting back to a normal schedule is key.
· Customer reviews and word of mouth is
powerful marketing in the nursing and rehabilitation industry
· Preferred Care at Wall needs to continue on
working on its social media and marketing strategies.
Preferred Care in Wall addresses SMIS security concerns by following normal professional social media policy:
• Respect the privacy
• Internet is a public space
• Internet remembers what happens on it
• Preferred Care asks the employees who spot potential social media issues that might merit the company's response to report to the communications or legal teams.
• Preferred Care always asks employees to refrain from discussing the conversations that are offline
• They always say to protect the personal information and conversations or statements unless you have the written permission.
• Bringing something else into the online conversation without their own permission can prove destructive or can cause misunderstanding or can violate laws, contracts, and confidential agreements.
Preferred Care at Wall deals with unfavorable reviews
• They address the reviewer personally by their name which means a lot of the reviews. They think that the company is taking reviews seriously
• By apologizing and taking responsibility.
• They ask for a second chance always to make things right
The Cloud
The structured and dynamic business processes have been analyzed; however, our structured business process which is inventory uses Point Click Care as an information system, and it is a cloud-based Software-as-a-Service (SaaS) platform. The operating systems that Point Click Care supports are Microsoft Windows, specifically IE 11 on Windows 10, and Microsoft Edge as the default browser, which is set up for all the desktops at the company. Preferred Care at Wall also outsources Microsoft 365 to communicate by Outlook email, as well as other applications such as Word, Excel, PowerPoint, Access, and secure cloud services such as OneDrive. Preferred Care at Wall has a Local Area Network (LAN) that connects all the computers in the company.
As stated previously, Preferred Care at Wall website URL contains a protocol and a domain name. The type of protocol it uses is https, which is a secured version of http, and indicates that a web browser is using SSL/TLS protocol to provide secure communication.
The three types of threats to IS security are human errors which include accidental problems caused by both employees and nonemployees, computer crime where employees and former employees intentionally destroy data or other system components, and natural events and disasters which include fires, floods, hurricanes, earthquakes, tsunamis, avalanches, and other acts of nature. Fortunately referred Care has not had to face any of these types of threats to any of their systems.
The types of IS losses include unauthorized data disclosure, incorrect data modification, faulty service, denial of service, and loss of infrastructure. There have been a few instances at Preferred where employees will incorrectly modify an employee’s scheduled days to have more vacation days; these employees were terminated immediately after discovering their wrongdoings. Faulty services have also occurred in the past where patients received the wrong medications or treatments due to accurately giving them to the correct individual.
At Preferred Care their security policies include computerized medical records to ensure every staff member is on the same page and information about each resident is clearly recorded. Pre-packaged medication is used to prevent overmedication along with ensuring nobody can take medication without authorization. They use cameras, motion detectors, and locked doors as a way to secure the building and technology. Have all employees go under training to Understand and be compliant with HIPAA rules and regulations. If an employee receives a suspicious e-mail, phone call, or text message, or a computer is displaying unusual behavior, they notify the IT department immediately. Lastly, they enforce a strong password policy for their employees when using PCC.
When it comes to safeguards, Preferred uses many types of Human safeguards such as employee training, education, and procedure design to ensure the reliability of their employees. They also use technical safeguards to protect patient information in their systems. Preferred Care uses its IT department which certified employees to address any security incidents.
Recommendations
Preferred Care at Wall faces some problems such as not many users interacting on social media, sometimes inefficient and lacking access to the limited number of computers with PCC, and when entering inventory information into PCC there is a possibility of inputting duplicate medications. Therefore, we suggest some recommendations:
The value chain helps us to understand how the company creates value and has five primary activities. The first primary activity in the value chain is inbound logistics, which includes warehousing, inventorying, and housing of the company’s raw materials. For Preferred Care at Wall, their inbound logistics system would be the supply closet and storage room where they keep all the supplies necessary for the nursing home and for rehabilitation. Another primary activity is operations. Operations are procedures for converting raw materials into a finished product or service. So, the inputs come in and they are processed and then when completed, are made into outputs. The operations for Preferred Care are the nurses and other workers who are assisting the elderly with daily activities at the site. All activities to distribute a final product to a consumer are considered outbound logistics, another primary activity. This includes delivery of the product but also includes storage and distribution systems and can be external or internal. For the nursing home, this would include transportation to and from activities for the elderly since this is a service. Marketing and sales are the fourth primary activity in the value chain. These strategies are put in place to enhance visibility and target appropriate customers. Advertising, promotion, and pricing are all included in marketing and sales. Marketing and sales are activities that would help convince a consumer to purchase a company’s product or service. At Preferred Care, they use multiple pamphlets and brochures to market themselves as well as television commercials that are inside of hospitals and adult communities. Customer service is the fifth and final primary activity in the value chain. This includes activities to maintain products and enhance consumer experience—customer service, maintenance, repair, refund, and exchange. For this nursing home, it would include satisfaction guarantees, or insurances as well as testimonies.
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